The Challenge

During open enrollment, shoppers for health insurance were facing some difficult situations; making sure that they get coverage that actually met the needs of the affordable cares act, but also provides coverage that met their current health issues.

We decided to take a more transparent approach and allow users to really compare coverage products based on some of the most common questions that our call center was receiving.

By implementing a better comparison breakdown of the coverage options, user acquisitions starts increased by 15% as they were able to make better informed decisions in choosing the right insurance product.